Creation of Coresight Research
Naming, brand identity, and visual system for a research firm at the intersection of retail and technology.
01 — THE CHALLENGE
The company needed a completely new name, brand identity, and visual system under compressed timelines requiring swift execution across business naming, research, story development, and visual branding.
“Speed doesn't mean shortcuts. It means parallel paths.”
02 — THE APPROACH
Two-team approach: Research team for etymological exploration, company history review, and CEO interviews. Design team for rapid logo iterations exploring typography and color variations. Both teams worked in parallel.
03 — THE OUTCOME
Name and complete brand guidelines were delivered within weeks. The brand was applied across all company collateral for a seamless launch.
NEXT PROJECT
Web Refresh with Fung Capital
Fung Capital — Digital Identity