Web Refresh with Fung Capital
Modernizing Fung Capital's website to better communicate their identity and showcase their partner network in the supply chain industry.
01 — THE CHALLENGE
Balancing traditional information-heavy websites with modern, minimalist design. The team needed to create more concise copy while leveraging imagery to reinforce key messages.
“The best websites don't just inform — they build trust in seconds.”
02 — THE APPROACH
Identified core brand components, refined them with updated typography using sans-serif fonts while retaining original colors. Added an interactive Tech Landscape section — a visual directory displaying partners across four industry focuses.
03 — THE OUTCOME
The site was launched and received positive feedback from stakeholders. Leveraging Google Analytics, they started understanding users and their experience to make data driven changes.
NEXT PROJECT
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