Pop-up Concerts with Living Room Vibes
A monthly music series transforming vacant retail space into intimate concert experiences celebrating Sacramento's musicians.
01 — THE CHALLENGE
The initiative aimed to elevate Sacramento's talented musicians by providing a performance platform within the shopping center while activating vacant or underutilized spaces.
“People came for the lights. They stayed for the music. They remembered the feeling.”
02 — THE APPROACH
Each month featured a different artist performing for approximately 1.5 hours in a vacant retail space transformed into a living room setting with accent chairs, coffee tables, lamps, artwork, houseplants, and bookshelves. Promoted through artist partnerships and the Sacramento music community.
03 — THE OUTCOME
Over 1,000 square feet of space activated. The program generated interest from over 30 new local artists. During COVID-19, relaunched as In Your Living Room Vibes — a virtual concert series on Facebook Live.
NEXT PROJECT
Creation of Coresight Research
Coresight Research — Digital Identity