Rebrand of Magpie Alchemy
Complete brand refresh for a holistic skincare company rooted in family health and natural ingredients.
01 — THE CHALLENGE
Magpie Alchemy had a loyal following but their visual identity didn't match the quality of their products. The brand needed to feel premium and trustworthy without losing the handmade, family-driven soul.
“We believe a strong brand lays the foundation for a clearly told story.”
02 — THE APPROACH
With a high level of care and love for the story behind the brand, our team dove into the thick of it to produce an authentic look and feel. We opted for colors in a cool palette to emphasize calm and to embody the idea of holistic and healing. Paired modern typography with vintage elements.
03 — THE OUTCOME
A complete rebrand launched with a community celebration event. Sales increased in the quarter following launch. The new packaging earned social shares from existing customers who felt the brand had grown up with them.
NEXT PROJECT
Pop-up Concerts with Living Room Vibes
Arden Fair — Space Design